Chris Machut is a computer-engineering entrepreneur who turns tough logistics questions into straightforward, data-driven answers. As founder and CEO of SiteTrax.io, he leads the team that transforms live camera feeds into real-time IDs and geolocation for containers, chassis, trailers, and trucks, giving supply-chain operators instant, system-ready visibility that used to take hours of manual yard checks.

Renowned for his entrepreneurial prowess, Machut boasts the successful establishment of two companies, lead generation and heavy equipment camera manufacturing, showcasing a track record of devising straightforward solutions for complex issues. In 2019, he embarked on another entrepreneurial journey, founding SiteTrax.io, an AI-powered intermodal asset tracking venture that reshapes the bedrock of supply chain data generation.

Machut’s path into AI started more than a decade ago when he created HoistCam, a rugged, wireless camera that let crane and vessel operators “see the unseen.” Building those vision systems pushed him deep into computer vision long before it was mainstream and set the stage for SiteTrax.io’s OCR-driven platform today.

A recognized thought leader, Chris regularly shares practical lessons on AI and data quality at events such as Smart Freight Week, TPMTech DevCon, and Intermodal Association of North America business meetings. He also pays that expertise forward: each spring he mentors Entrepreneurship & Business Academy students at Kempsville High School, teaching how to weave AI into viable startups.

Earlier in his career Chris briefly led a small lead-generation venture, before focusing full-time on industrial vision technologies. He holds a BS in Computer Engineering from Virginia Tech and remains an avid strategy-game player, boater, and advocate for open, standards-based data in logistics.