Christopher Machut is driving innovation across the supply chain by enabling logistics teams to leverage AI and computer vision for real-time visibility and data generation. As the Founder and CEO of SiteTrax.io, Chris focuses on building intuitive AI-powered tools that simplify and take the pain out of asset tracking, helping teams work more effectively and letting them focus on decision-making and smart operations. His vision centers on transforming computer vision in logistics by breaking through usability barriers, making it easy and effective to use while ensuring precision and seamless workflow integration.

In addition to his leadership at SiteTrax.io, Chris is deeply committed to educating and advancing the logistics sector on the opportunities and challenges that come with the breakthrough of AI-powered technologies. Through platforms like ASTM, TPM, and IANA, he collaborates with industry experts to help organizations navigate the adoption of these transformative technologies, tackle real-world challenges, and keep pace with the rapidly changing supply chain technology environment.

Chris’s entrepreneurial journey began earlier with HoistCam by Netarus, where he developed camera-based visibility solutions to improve safety and productivity for operators of cranes and heavy equipment. These early ventures helped cement his reputation as an innovator, bridging the gap between complex technology and practical, everyday use in industrial operations.

A graduate of Virginia Tech with a degree in Computer Engineering, Chris uses his strong technical foundation to fuel his passion for mentorship. He remains dedicated to sharing his knowledge and helping others succeed, mentoring startups and advising young entrepreneurs to think creatively and develop solutions that meet the evolving needs of the logistics industry and beyond.