Last updated December 4, 2023
The SiteTrax Inc Privacy Policy describes the privacy practices of SiteTrax’s Services and Software and anywhere we display or reference this policy.
If you are a resident of North America or outside of North America, your relationship is with SiteTrax, Inc and the laws of Virginia and the United States apply.
Please note that in order to use our Services and Software, you acknowledge that SiteTrax will transfer your personal information across national borders and to other countries where SiteTrax and its partners operate, including the United States. The privacy protections and rights of authorities to access your information in these countries may not be equivalent to those in your country. We will only transfer your personal information to these countries where permitted to do so by law and we will take steps intended to ensure that your personal information continues to receive appropriate protections. For more information, please see the section “Does SiteTrax, Inc transfer my personal information across national borders?”
If the content or information that you store in SiteTrax Services and Software contains personal information of other individuals, you must be legally permitted to disclose the personal information to SiteTrax.
Summary of Key Points
What does this privacy policy cover?
What information does SiteTrax collect about me?
How does SiteTrax, Inc use the information it collects about you, and what are the legal bases for these uses?
Does SiteTrax, Inc disclose my personal information to others?
Is my personal information displayed anywhere on SiteTrax, Inc’s websites or applications?
Is my personal information secure?
Where does SiteTrax, Inc store my personal information?
Does SiteTrax, Inc transfer my personal information across national borders?
What rights do I have regarding my personal information and how can I exercise these rights?
What rights do I have in my state?
Withdrawing consent or otherwise objecting to direct marketing
What information is collected by companies using SiteTrax, Inc Experience Cloud solutions?
How long does SiteTrax, Inc retain my information?
Can children use SiteTrax, Inc websites and apps?
Will this privacy policy change?
Who can I contact with questions or concerns?
Where your consent is required, we will obtain your permission before (i) sending you news and promotional material about SiteTrax, Inc; (ii) accessing information stored on your device relating to your use of, and engagement with, Services and Software (e.g. SiteTrax, Inc SiteTrax.io) and crash reports; and (iii) analyzing your content. You can withdraw your consent to such activities at any time.
This policy explains when we process personal information for our legitimate interests. You can ask us to stop processing this information.
We use your personal information to enable you to register with SiteTrax, Inc and to provide you with our Services and Software, and other products or services that you request.
We provide interactive features that engage with social media sites, such as Facebook. If you use these features, these sites will send us personal information about you.
We use cookies and other technologies to track the use of our Services and Software.
There are several places within SiteTrax, Inc’s Services and Software that allow you to post comments, upload pictures, or submit content which will be publicly available where you choose to participate in these activities. We also disclose personal information to other companies in the SiteTrax, Inc family and with advertising and sales partners consistent with your choices. We also disclose information with third parties we engage to process personal information on our behalf or when such sharing is required by law, or in certain other situations.
We transfer your personal information to the US and other countries, which may be outside the country in which you live. We use government-approved contractual clauses such as European Commission approved Standard Contractual Clauses to help protect your personal information.
This privacy policy describes how SiteTrax, Inc (also referred to as “we,” “us” or “our”) will make use of your information in the context of:
SiteTrax, Inc websites; web-based services such as SiteTrax.io (together referred to as “websites”);
Services that display or include a reference to this policy;
SiteTrax, Inc’s marketing, sales, and advertising practices; and
The privacy practices of previously acquired companies, unless otherwise noted here.
Please also see the SiteTrax, Inc Terms of Service and any additional Terms of Use or Product License Agreements that may apply to the Services and Software you are using.
SiteTrax, Inc ID, registration, and customer support
When you register to use an SiteTrax, Inc Service, create an SiteTrax, Inc ID, purchase a license to our Services and Software, or contact us for support or other offerings, SiteTrax, Inc collects information that identifies you. This includes:
Identifiers and contact information, such as:
Name;
Email address;
Telephone number;
Postal or Physical Address;
Country;
Account Password.
Commercial and transaction information, such as:
Payment/billing information (where an app or website is ‘paid for’);
Licenses purchased;
Eligibility information (e.g., student or teacher identification for student and teacher editions of apps);
Content of and information provided through customer support communications (e.g., recorded customer and technical support calls and stored content of your correspondence with us via our website, chat features, phone calls, and other channels);
Types of Services and Software of interest.
Professional, education or other demographic information, such as:
Date of birth;
Company or school name;
Title;
Occupation;
Job function;
Expertise;
Company details, such as the size, industry, and other information about the company where a user may work (when the user has provided the company name);
Analytics or other electronic network activity, such as:
IP address;
Browser;
Mobile Device ID;
Browser extensions connected to your SiteTrax, Inc accounts.
Inferred Information
To help keep our databases current and to provide you with the most relevant content and experiences, we may infer or generate information based on the information we collect or combine information provided by you with information from third party sources, in accordance with applicable law. For example, the size, industry, and other information about the company you work for (where you have provided the company name) will be obtained from sources including, professional networking sites and information service providers. We may also infer, generate, or collect and receive information from third parties, including partners, and from publicly accessible sources, for purposes that include to detect, prevent, or otherwise address fraudulent, deceptive or illegal activity, misuse of our Services and Software, security or technical issues, as well as to protect against harm to the rights, property or safety of SiteTrax, Inc and our employees, our users, children, or the public.
SiteTrax, Inc Services and Software
We collect information you provide to us (e.g., when you access and use our Services and Software) or permit us to collect (e.g., as part of a third-party integration). We also collect or generate information about how you access and use our Services and Software, including when you use a desktop or mobile app feature that takes you online (such as a photo syncing feature). Depending on the Services and Software you access and use, this information may be associated with your device or browser or it may be associated with your SiteTrax, Inc account or content. It includes:
Analytics or other electronic network activity, such as:
IP address;
Browser and device information, including browser and device type, settings, unique identifiers, version, language settings, and configuration;
Webpage that led you to an SiteTrax, Inc website;
Search terms entered into a search engine which led you to an SiteTrax, Inc website;
Use and navigation of Services and Software, including how you interact with SiteTrax, Inc websites (collected through cookies and similar technologies, or by SiteTrax, Inc servers when you are logged into the app or website);
Analysis of your use and navigation of the Services and Software as well as your content
Professional, Education or other demographic information, such as:
Profile information (e.g., account profile, public profile, Behance profile).
Commercial and transaction information, such as:
Content (e.g., documents, photos, videos, activity logs, direct feedback from you, and metadata about your content) which is sent or received using an online feature of SiteTrax, Inc Services and Software, or which is stored on SiteTrax, Inc servers.
Sensitive personal information, such as:
Biometric identifiers or information as defined under US laws (e.g., faceprints and voiceprints from your user Content) and precise geolocation. Where required by law, we will seek any required permissions from you prior to any such collection. See the “SiteTrax, Inc acting on your behalf” and “How we analyze your content to deliver features requested by you” sections below for more information.
The following links provide further information on:
SiteTrax, Inc SiteTrax.io
SiteTrax, Inc’ HoistCam
SiteTrax, Inc Support Portal and Knowledgebase
SiteTrax, Inc Software activation and automatic updates
When you activate your SiteTrax, Inc Software or when you install updates to the Software, we collect analytics or other electronic network activity information, such as: your device (manufacturer, model, IP address);
the SiteTrax, Inc Software (version, date of activation, successful and unsuccessful updates);
your product serial number (e.g., where this is required before you can start using your product).
SiteTrax, Inc emails
Emails we send you may include a technology (called a web beacon) that collects Analytics or other electronic network activity, such as whether you have received or opened the email, or clicked a link in the email. If you do not want us to collect this information, you can opt out of receiving SiteTrax, Inc marketing emails.
SiteTrax, Inc online advertising
SiteTrax, Inc advertises online in a variety of ways, including displaying SiteTrax, Inc ads to you on other companies’ websites and apps and on social media platforms, such as Facebook and LinkedIn. SiteTrax, Inc websites use cookies, pixels, and similar technologies provided by our own company and other companies that allow us to gather additional information to measure and improve the effectiveness of our advertising. We collect Analytics or other electronic network activity information such as:
Which ads are displayed;
Which ads are clicked on; and
Where the ad was displayed.
Buttons, tools, and content from other companies
SiteTrax, Inc Services and Software may include buttons, tools, or content that link to other companies’ services (for example, a Facebook “Like” button). We may collect information about your use of these features, such as content “liked” and address information in Google Maps. In addition, when you see or interact with these buttons, tools, or content, or view an SiteTrax, Inc web page or app containing them, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information.
SiteTrax, Inc websites may implement Google reCAPTCHA Enterprise to help prevent spam and abuse. reCAPTCHA Enterprise collects hardware and software information, such as device and application data, and sends it to Google for purposes of providing, maintaining, and improving reCAPTCHA Enterprise and for general security purposes. Your use of reCAPTCHA Enterprise is subject to Google’s Privacy Policy and Terms of Use.
SiteTrax, Inc social networking pages and social sign-on services
You can sign into some SiteTrax, Inc Services and Software using a social networking account, such as a Facebook account. Where you give appropriate permissions, we will receive contact and identifier information about you from your social networking account, such as name, country, and basic demographic information.
SiteTrax, Inc has its own pages on many social networking sites (for example, the SiteTrax, Inc® Photoshop® team’s Facebook page). We will collect information which you have made publicly available on your social networking account, such as name and interests in our products and services, when you interact with our social networking pages. The social networking sites may provide statistics and insights to SiteTrax, Inc which help us understand the types of actions that people take on our pages. Where applicable, SiteTrax, Inc and the social media site(s) have entered into an arrangement which determines our respective responsibilities.
SiteTrax, Inc acting on your behalf
In certain instances, SiteTrax, Inc is acting only on your behalf for personal information collected and processed by our services (for example, for the address book contacts shared by users when entering recipient information). In such cases, SiteTrax, Inc is acting only on your instructions in order to facilitate the Service requested by you, and you will be responsible for the information shared. In these instances, we will inform you through in-app notifications or other in-time communications. If you submit any information relating to other people to us or to our service providers in connection with your use of SiteTrax, Inc apps or websites, you represent that you have the authority to do so and to permit us to use the information in accordance with this policy.
How we analyze your content to deliver features requested by you
SiteTrax, Inc offers certain features that let you edit and organize your photographs, videos, and other types of content using characteristics like face and voice (e.g., you can group similar faces, places, and image characteristics within your collection), and such characteristics may be considered biometric identifiers or biometric information under certain US laws or other applicable privacy laws. When you choose to use these features, SiteTrax, Inc is acting only on your instructions in order to facilitate the service requested by you. These features are off by default and, should you choose to enable them, you can always disable these features. Where we process biometric identifiers or biometric information to deliver a feature requested by you, we delete this information once you turn off the feature, unless otherwise specified in the Software or Services.
Visiting our Physical Offices
When you visit an SiteTrax, Inc office, we will collect Identifiers and Contact information such as your name, company name, and email address; and Audio, electronic, visual, or similar information including facial images and voice information such as from CCTV video or voice recordings and photos.
SiteTrax, Inc uses the information we collect about you for the following purposes:
To fulfill a contract, or take steps linked to a contract: this is relevant where you register to use an SiteTrax, Inc app or website (whether paid, or as a free trial). This includes:
Providing you with the SiteTrax, Inc Services and Software for which you have registered, and any other services or products that you have requested;
Administering product or platform skill/knowledge courses and other content, including testing and certifications (as applicable);
Verifying your identity;
Processing payments;
Sending you necessary communications (for example, related to payments or expiration of your subscription); and
Providing customer service or support.
As required by SiteTrax, Inc to conduct our business and pursue our legitimate interests, in particular:
Providing you with the SiteTrax, Inc Services and Software for which you have registered and any other products and services you have requested;
Analyzing your use and measuring effectiveness of our Services and Software, including recordings, to better understand how they are being used so we can improve them and engage and retain users;
Sending you information about SiteTrax, Inc products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes (where your consent is not required);
Analyzing your use and navigation of our Services and Software, your content, your profile information, and your interaction with our communications, to tailor and customize the Services and Software, and marketing communications (where your consent is not required);
Analyzing your use and navigation of our Services and Software as well as your content and metadata about your content through techniques such as machine learning in order to detect and prevent fraudulent, deceptive, or, illegal activity, or misuse of our Services and Software, and improve our Services and Software and the user experience (where your consent is not required);
Diagnosing problems in our Services and Software;
Detecting, preventing, or otherwise addressing fraudulent, deceptive, or illegal activity, and misuse of Services and Software, security or technical issues, as well as protecting against harm to the rights, property or safety of SiteTrax, Inc, our users, or the public;
Conducting surveys and market research about our customers, their interests, the effectiveness of our marketing campaigns, and customer satisfaction (unless we need consent to undertake such surveys, in which case we will only do this with your permission);
Investigating and responding to any comments or complaints that you may send us;
Checking the validity of the sort code, account number, and card number you submit if you use a credit or debit card for payment, in order to prevent payment fraud or other illegal or deceptive payment practices (we use third parties for this – see “Does SiteTrax, Inc disclose my personal information to others?” below);
Sharing account information registered under a business email address with employers for account migration purposes;
Combining with other data we may have about how you interacted with our products and services when logged out or logged in, in order to provide a more seamless experience, show you the most relevant content and services, and for marketing purposes, with your consent where required;
If we merge with or are acquired by another company, sell an SiteTrax, Inc website, app, or business unit, or if all or a substantial portion of our assets are acquired by another company, your information will likely be disclosed to the prospective purchaser, our advisers and any other prospective purchaser’s advisers and will be one of the assets that is transferred to the new owner; and
In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of information in connection with government agency requests, legal process or litigation).
Where we process your information based on legitimate interests, you can object to this processing in certain circumstances. In such cases, we will cease processing information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons.
If legitimate interest is not an available legal basis in a particular jurisdiction, we will engage in the processing activities described above on a legal basis that is available in that particular jurisdiction.
Where required, when you give SiteTrax, Inc your consent or otherwise consistent with your choices:
Sending you information about SiteTrax, Inc products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes;
Placing cookies and using similar technologies in our Services and Software and in email communications and the information provided to you when those technologies are used;
Accessing information stored on your device relating to your use of, and engagement with, Services and Software (e.g., SiteTrax, Inc SiteTrax.io) and crash reports;
Accessing information stored on your device which you allow us to receive through device-based settings (e.g., photos, location and camera) in order to provide certain functionality within our Services and Software;
Analyzing your use and navigation of the Services and Software or your content (including metadata about your content) using techniques such as machine learning in order to detect and prevent fraudulent, deceptive, or illegal activity or misuse of the Services and Software, and improve our services and the user experience; and
Allowing you to participate in sweepstakes, contests, and similar promotions and to administer these activities.
On other occasions where we ask you for consent, we will use the information for the purposes which we explain at that time. Where we rely on consent to process information, you can withdraw your consent to such activities at any time.
For legal reasons:
Responding to requests by government or law enforcement authorities conducting an investigation.
Using or disclosing information as reasonably necessary to detect, prevent, or otherwise address fraud, security, potential deceptive or illegal activities, misuse of Services and Software or technical issues and software piracy (e.g., to confirm that software is genuine and properly licensed), helping to protect you as well as SiteTrax, Inc.
Where this processing and these disclosures are not strictly required by law, SiteTrax, Inc may rely on its legitimate interests, where available, and those of third parties described above.
Disclosing to other Data Controllers
We will disclose your personal information within the SiteTrax, Inc family of products and services for the purposes identified above.
We will also disclose your personal information with other third-party data controllers with your consent (where required by applicable law) or to provide any product or service you have requested (e.g., third-party integrations). Third-party data controllers may also use SiteTrax, Inc products and services to collect and process your personal information. If you are using an email address that is associated with a business domain (e.g., yourname@businessname.com) to access SiteTrax, Inc’s Services and Software, or if you were invited to use the Services and Software by a business, we may provide your personal information to that business.
Disclosing for Fraud Prevention, Safety and Security Purposes
We will disclose personal information to companies that help us run our business to detect, prevent, or otherwise address fraud, deception, illegal activity, misuse of SiteTrax, Inc Services and Software, and security or technical issues.
Additionally, we will disclose personal information to companies, organizations, government authorities, or individuals outside of SiteTrax, Inc if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to detect, prevent, or protect against such fraudulent, deceptive, or illegal activity, misuse of our Services and Software, or security or technical issues, or where it is reasonably necessary to protect from harm the rights, property or safety of SiteTrax, Inc and our employees, our users, children, or the public as required or permitted by law.
Disclosing to Data Processors
We will also disclose your personal information to companies that help us run our business by processing personal information on behalf of SiteTrax, Inc for the purposes identified above. Such companies include providers of customer support services (including those that record or store communications), providers of analytics technologies that record and analyze your interaction with our websites to help us improve your experience including session replay partners, payment processing services, fraud monitoring and prevention, detecting and preventing deceptive or illegal activity or misuse of our Services and Software, email, social media, and other marketing platforms and service providers, and hosting services. We have entered into agreement with these companies as required by applicable law and require these companies to protect your personal information consistent with this Privacy Policy.
Other Information Disclosure
SiteTrax, Inc may also disclose your personal information:
When you agree to the disclosure;
When we have a good faith belief that we are required to provide information in response to a subpoena, court order, or other applicable law or legal process, or to respond to an emergency involving the danger of death or serious bodily harm;
If we merge with or are acquired by another company, sell an SiteTrax, Inc website, app, or business unit, or if all or a substantial portion of our assets are acquired by another company, your information will likely be disclosed to the prospective purchaser, our advisers and any prospective purchaser’s advisers and will be one of the assets that is transferred to the new owner.
We may disclose or publish aggregate information that doesn’t specifically identify you, such as statistical information about visitors to our websites or statistical information about how customers use the SiteTrax, Inc Support Portal.
There are several places within SiteTrax, Inc’ Services and Software that allow you to post comments, upload pictures, participate in message boards or chats, engage with blogs, share technical information, or submit other content for others to see. Sometimes you can limit who can see what you share, but there are some places where what you share can be seen by the general public or other users of the service. Such information can appear in search engine results or through other publicly available platforms and can be “crawled” or searched by third parties. For example, when users post content on message boards, online chats, blogs, and Community Forums, the information posted by the user will become public. Some online content may remain accessible publicly even after SiteTrax, Inc fulfils a request to delete the poster’s personal information.
Please be careful when you share your personal information. Do not share anything you wouldn’t want publicly known unless you are sure you are posting it within an app or website that allows you to control who sees what you post. Please note that when you post messages on certain user forums on our websites and app, your email address or name and/or profile photo may be included and displayed with your message. To remove content you have shared on our Services and Software, please use the same feature you used to share the content. If another user invites you to participate in shared viewing, editing, or commenting of content, you may be able to delete your contributions, but usually the user who invited you has full control. If you have questions or concerns about this, please contact us.
We work hard to protect your personal information. We employ administrative, technical, and physical security controls where appropriate, such as encryption, 2-step verification, and appropriate contractual confidentiality obligations for employees and contractors.
Your personal information and files are stored on SiteTrax, Inc’s servers and the servers of companies we engage to provide services to us.
The main locations where we process your personal information is in the US, but we also transfer personal information to all other countries in the world where our Services and Software are available. We carry out these transfers in compliance with applicable laws – for example, by putting data transfer agreements in place to help protect your personal information.
If you reside outside of North America, your relationship is with SiteTrax, Inc in the United States.
Under the law of some jurisdictions, you may have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this information to another controller. You may be entitled to additional rights based on applicable data privacy laws in your jurisdiction.
In addition, you can object to the processing of your personal information in some circumstances (such as where we are using the information for direct marketing).
These rights may be limited, for example, if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or which we need to defend claims against us. In addition, SiteTrax, Inc websites recognize the Global Privacy Control available in some web browsers. If your browser is configured to send this signal, SiteTrax, Inc will opt you out of SiteTrax, Inc’s use of advertising cookies on that browser.
To exercise any of these rights (including deactivating your SiteTrax, Inc ID account), you can get in touch with us – or our privacy officer – using the details set out below. Additionally, many of our Services and Software allow you to edit your personal information by accessing the “my account,” “my profile,” or a similar feature of the service you are using. Likewise, you can delete files or photos you have stored in our Services and Software by logging in and using the deletion functions that are available.
If you have unresolved concerns, you have the right to report them to your local privacy regulator or privacy authority.
When you are asked to provide personal information, you may decline. And you may use web browser or operating system controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for certain services or features, those services or features may not be available or fully functional. For example, to register with SiteTrax, Inc, to create an SiteTrax, Inc ID, and to use some SiteTrax, Inc Services and Software, the provision of some information is mandatory: if relevant information is not provided, then we will not be able to administer an SiteTrax, Inc account to you, or provide you with the Services and Software requested. Other optional information, if not provided, may impact our ability to provide a personalized experience or tailored content or offerings.
In addition to the rights above, see your respective state laws and regulations.
The SiteTrax, Inc family of products and services hires help to market our Services and Software on our behalf may use your information to provide you with information and offers related to SiteTrax, Inc.
Where we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your information for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time by:
updating your preferences in your SiteTrax, Inc ID profile;
updating your preferences in your specific website or app accounts;
clicking the unsubscribe link at the bottom of our marketing emails; or
contacting us using the details provided at the end of this privacy policy.
SiteTrax, Inc solutions help our business customers personalize and improve the performance of their websites, apps, and marketing messages. For example, these customers may use SiteTrax, Inc solutions to collect and analyze information about how individuals use their websites. The information collected is stored in our services on behalf of and for use by these business customers.
When you register for an account and create an SiteTrax, Inc ID, we process and keep most personal information we process on your behalf have about you for as long as you are an active user of our Services and Software. We delete certain personal information we collect about you when we no longer have a business reason to retain it. When you close your account, we begin deleting certain personal information that we no longer have a business reason to retain, such as your hashed password and your tokenized payment account data. Additionally, there is some we typically retain personal information we need to retain even after you close your account to comply with legal requirements, such as personal information related to our contract and business transactions with you, which we need to retain for ten years after your last interaction with us.
Where we process personal information for marketing purposes or with your consent, we process the information until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a permanent record of the fact that you have asked us not to send you direct marketing or to process your information so that we can respect your request in the future.
SiteTrax, Inc Services and Software are not intended for minors under the age of 13.
All other SiteTrax, Inc Services and Software are not intended for use by children and certain Services and Software specifically prohibit users who are under a certain age. If you do not meet applicable age requirements, please do not use those Services and Software.
Occasionally, we may update this privacy policy (or other documents in the SiteTrax, Inc Privacy Center) to allow SiteTrax, Inc to accommodate new technologies, industry practices, regulatory requirements or for other purposes. If we do, we will change the “last updated” date at the top of this policy and the revised policy will be posted to this page so that you are aware of the information we collect, how we use it, and under what circumstances we may disclose it. We encourage you to periodically review the SiteTrax, Inc Support Portal for the latest information on our privacy practices. Under certain circumstances (for example with certain material changes or where it is required by applicable privacy laws) we will provide notice to you of these changes and, where required by applicable law, we will obtain your consent. Notice may be by email to you, by posting a notice of such changes on our Services and Software, or by other means consistent with applicable law.
If you have a privacy question, concern, or request, please fill out a SiteTrax, Inc Support Ticket.
If you are outside North America, you can also get in touch with SiteTrax, Inc by postal mail at 4855 Brookside Ct, Ste B, Norfolk, VA 23502
For practices that are covered by our PRP Certification, if you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
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